Marketing Best Practices
Effective Marketing Tips and Tricks
Utilizing the Compass Network
Compass Catch & National Social Channels
Exciting news! Our Compass Catch email submission form has been combined with our @Compass Social Media submission form. You now have one place to submit your listings to be featured, rather than multiple forms to fill out. To submit listings, click this link to be driven to the form
Compass Regional Instagram Accounts
Promote listing on Compass' local Instagram page of curated content for a California audience.
Social Media Marketing
Part of an effective and successful marketing strategy is a comprehensive approach which includes social media as part of your plan. If you’ve ever questioned when the best day and time to post would be, you’re not alone! To the right we’ve broken up the most recommended platforms for posting about real estate content and provided the best posting times and days per Sprout Social.
Check out this infograph for more information on best times to post on Instagram for Comments vs. Likes.
For curated content to share with your SOI, please check out the Content Calendar here. Further, if you’re interested in running a digital AD, please click here to run one on Facebook and Instagram through Marketing Center.
Looking for a list of recommended hashtags? Check out our top recommendations here.
When to Post on Facebook
Best Times to Post - Wednesday at 11am and 1pm
Best Day to Post - Wednesday
Worst Day to Post - Sunday
Lowest Engagement - Occurs each day before 7am and after 5pm
When to Post on LinkedIn
Best Times to Post - Wednesday from 9am-10am and 12pm
Best Day to Post - Wednesday
Worst Day to Post - Sunday
Lowest Engagement - Occurs each day from 9pm to 3am
Email Marketing
Who doesn’t get a ton of emails? Each day, most individuals start by going through their email and deleting all of the “spam” or “junk” until they narrow it down to the select few they’d like to read. In today’s day and age, email marketing can be an incredibly useful cost-effective tool when done right. Many times though, sending an email at the wrong time of the day or without the right content can lead people to believe it’s not “working.” Check out our Email Marketing Best Practices Handbook below to learn more about email marketing done right.
Learn the Dos and Don'ts of email best practices to ensure you remain compliant and in good standing with our email providers.
Marketing Rule of 7
There is a general rule of thumb for marketing that states an individual needs to be have 7 “touches” before they follow-through with your call to action. In today’s digital world, it’s now easier than ever to provide multiple touch-points with less of a financial impact compared to print. Regardless of the medium though, the adage stays the same - consistency is key. Click here to learn more about the Marketing Rule of 7.