Early to list. Early to sell.
New listing? Listing it early as a Coming Soon property on compass.com gives buyers and other agents a heads up that your listing is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.
What to expect
What are the business benefits of using Compass Coming Soon?
Generate Buzz
Use key tools such as Listing Generator to quickly create professional assets, Digital Ads to promote to a targeted audience across E-Flyer templates to spread the word.
“Coming Soon marketing propelled this little home into record setting territory for listing views, showings (dozens of showings in 5 days!), and multiple offers despite its rather rough condition!"
Take Advantage of Consumer Views
Discover any flaws or challenges the property has and address through Compass Concierge before taking the listing live.
“We had 9 showings in two days and let the other agents know that we would be putting it on the market if we weren’t satisfied with the offer price. An agent from another brokerage quickly made an offer that we accepted!”
Test the Market
Start to generate buzz and interest in your client’s home and generate a sense of FOMO (Fear Of Missing Out) among buyers!
“We specifically use the Coming Soon time period to test the market and drum up excitement and interest for our listings. This will translate to a first day on market with back to back showings a sense of urgency for buyers to write strong offers quickly.”
Hear from our agents: the case for Compass Coming Soon
Success Stories
“We recently listed a property as a Coming Soon to generate some interest before we were ready to officially launch on the market. The response was incredible and surpassed all expectations — we had numerous inquiries, a busy open house, and received two offers. We now have an accepted offer above our asking price! Coming Soon is a great tool and really helps us make the process easier for sellers.”
Robert Godby & Stacey Froelich, Agents
“We used Compass Coming Soon as an added bonus for pre-market advertising and price gauging while we were in the prep phase for our listing. Before we knew it, we had received 60+ calls, 15+ showings, and five offers. It was so simple to set up and required no thought, other than our phones ringing off of the hook with interested agents and buyers. Our sellers were beyond thrilled with the tremendous exposure and accepted their dream offer, before hitting MLS, from an outside broker who first saw the listing on Compass Coming Soon!”
Kylie & Blake Fahey, Agents
How to market your Compass Coming Soon
Step-by-step instructions on how to make the most of your Compass Coming Soon.
Agree on a listing price and goal sales price that agent and seller are thrilled with if achieved at this stage.
Sign all listing contracts and paperwork including any Coming Soon waivers.
Launch listing on compass.com as a Coming Soon. Need help creating your Private Exclusive? Watch this Compass Academy Tutorial here.
You are allowed to have your listing in the Compass Coming Soon status for ONE BUSINESS DAY before you must enter it in the MLS system as Coming Soon or Active. During this time here is what you can and can’t do as an agent:
DO –
Publicly market the listing
Submit the Coming Soon listing to the Compass Catch email
Submit the Coming Soon listing to our social media platforms
Post on social media (Facebook, Instagram and LinkedIn) as a Coming Soon
Leverage the Compass network by posting on Workplace
Provide information about the public listing date and first public open house (can include invitation only Open Houses)
Email blast consumers
Email Blast to Agents that have sold a home in the same zip code within the past year using our Network tool
Place in a Public Collection
Install a sign with a Coming Soon sign rider
Share the listing at office meetings and Workplace
Activate a Digital Listing Ad via Marketing Center
Send Coming Soon Postcards to neighbors and any Sphere of Influence people with an invite to the Invite Only open house
Using the network tool, call the top 20 agents in your area to alert them to the listing and when it will be live with the goal of hitting any potential buyers they may be working with
DON’T –
Leave the listing in Coming Soon for more than ONE BUSINESS DAY
Don’t waste the weekend!
Did you know? Listings posted on Friday will not be required to be added to the MLS until Monday. Follow our weekend marketing guide to make the most of your extra days.
Friday
Post your listing as a Coming Soon on compass.com.
Listings posted on Friday will not be required to be added to the MLS until Monday!Take advantage of the Hidden Price feature to test the market over the weekend.
Use Hidden Price over the weekend as a way to determine the best price before entering it on the MLS!Share your listing with your networks:
Send email newsletters with a link to your Compass Coming Soon
Post about your listing on your Instagram/Facebook feed and story
Create Facebook and Instagram digital ads through Marketing Center
Saturday
Get the neighborhood talking by putting up a yard sign.
Let passers-by know that something exciting is about to come on the market!Capture compelling photography.
Build up anticipation by using Compass Coming Soon imagery to generate excitement while capturing show-stopping photos for the broader market on Monday.
Sunday
Check the Insights tool to evaluate early market feedback.
Start gaining feedback over the weekend to position your listing to sell once it hits the broader market, on things like:Pricing
Description positioning target audience
Make final adjustments before hitting the broader market.
Use this time to hit the ground running on Monday when your listing will be visible to Compass agents, all agents who are members of your MLS, and consumers on compass.com for any consumer searchable listings.
Resources for Compass Coming Soon listings
Compass Academy Course: How to create your Compass Coming Soon
Learn how easy it is to create a Compass Coming Soon using Listing Editor so you can build enthusiasm, increase exposure and create buzz for your listings.
Compass Academy Course: How to create a saved search for Compass Coming Soon listings
You can clearly differentiate your value to buyers by maximizing their search through Coming Soons. Creating a Saved Search will help you save time and easily stay on top of this inventory.
Coming Soon Weekend Marketing Guide
Download, print, or bookmark this great resource as way to jump start your weekend marketing!
Marketing Center: Create a social media post
Create a post in Marketing Center to share your Compass Coming Soon on your social media channels.
Marketing Center: Create an email blast
Create an email blast in Marketing Center to send your Compass Coming Soon to your sphere.
Marketing Center: Add this Compass Coming Soon One-Sheet to your Listing Presentation
Use this ready-made Compass Coming Soon One-Sheet in your listing presentations and display at your open houses.
FAQs
Q: What’s the difference between a Compass Coming Soon and a Compass Private Exclusive?
A: Compass Coming Soon: listings agents intend to put on the MLS
Private Exclusive: listings agents do not intend to put on the MLS (off-market)
Q: My local MLS has rules against publicly marketing a Coming Soon listing during certain timeframes. How can I use Compass Coming Soon and still comply with my MLS rules?
A: We’ve compiled all of the Clear Cooperation guidelines so that you can review your local MLS rules prior to bringing on a Coming Soon listing. Please reach out to your local sales manager if you have any questions.
Q: What happens if a different Compass agent shares my Coming Soon or Private Exclusive with their clients via Social Media? Is this considered marketing to the public?
A: Yes, it would be, if we are talking about Private Exclusives (those listings not yet submitted to the Multiple Listing Service(“MLS”). Remember, any consumer-facing marketing whatsoever triggers the obligation to submit the property to the MLS within ONE BUSINESS DAY.
Note: For properties that are not yet ready to move to Active Status, most Multiple Listing Services (“MLS”) have added or will be adding a Coming Soon status, unfortunately, the rules vary MLS to MLS as it relates to (i) showings (ii) advertising (iii) length of time in status (iv) distribution to other sites (v) movement to other status options and the like. Know your local rules and lean on your local leadership team and the MLS the compliance team for specific guidance. More than one MLS prohibits showings while in Coming Soon status. Verifying local rules is critical.
Note: Private Exclusives or Office Exclusives may only be shared internally by and between agents who are affiliated with the same brokerage firm, with no public-facing marketing at all.
Note: Please remember that nothing in the Clear Cooperation Policy alters the listing agent’s obligation to timely submit the Seller Authorization to Exclude a Listing from the MLS (C.A.R. Form SELM or other similar form). Most, but not all, MLS’s require submission within 2 business days. I can’t stress strongly enough how important it is to comply with this requirement.