Digital Listing Marketing
Define Your Objective
Increase Awareness
Increase how familiar your target audience is with your listing.
Generate Leads
Attract and convert prospects into someone who has indicated interest in your listing.
Reach International Buyers
Reach buyers from across the world with digital placements on leading international real estate sites.
Increase Awareness
Compass
Digital Ads
The Compass Digital Ads Tool in Marketing Center enables you to easily promote your listings through customized ads on Facebook and Instagram. Watch a step-by-step video that will help guide you through how to set up a digital ad here.
Did you know? You can now run Compass Digital Ads from your own Facebook and Instagram pages.
Goal: Promote your brand on up to ~8,000 screens for every $100 spent.
Pricing: Starting at $10/day
Run Time: 1-week minimum recommended
LeadGen Lab
Google Display Ads
Subscribe to a monthly package used to promote your listing to a wide audience of qualified consumers.
Goal: Target the residents of up to 3 neighborhoods or cities through banner advertising. Reach up to an estimated 400,000 users with an estimated 800 site visits.
Pricing: Starting at $250/month
Run Time: 1-month minimum
Adwerx
Social and Display Ads
Promote your listing to people you already know or target local people in your market.
Goal: Reach 10,000+ on average per month through social and display advertising.
Pricing: Starting at $99/month
Run Time: 1-month minimum
Generate Leads
Modern Luxury
Luxury Listing targets your prospects: Placing your brokerage directly in front of people who are actively searching online for their next home. Luxury Listing reaches this active audience, drives awareness for your brand, reminds the intender of your offer and drives sales using intelligent digital advertising campaigns.
Goal: Gain leads within the luxury realm.
Pricing: $2,500
Run Time: 7 day campaign
LA Times Lead Generation
Automated Real Estate leads for less than the cost of a postcard mailing.
Goal: Gain 12 hot leads through the LA Times for your listing.
Pricing: $99-$199
Run Time: 3-7 days
International Advertising
WSJ Mansion Global - Featured Listing Upgrade
Upgrade your listings to the top of the search results page on Mansion Global and Wall Street Journal. $1M+ priced listings will be featured on Mansion Global. Listings for rent OR for sale and <$1M list price will be featured on WSJ, not Mansion Global
Goal: Gain increased listing exposure among high HHI individuals and international buyers with ~5.8x increased page views.
Pricing: $250
Run Time: 1 month
Properstar – Listing Syndication
In addition to standard listing syndication, which includes 20 search portals at no cost, you can partner with ListGlobally to access their elevated service and reach up to 60 countries. Learn about the full syndication list here.
Goal: Increase listing exposure to 160 million monthly consumers across the globe.
Pricing: $30
Run Time: Monthly, cancel anytime