Build Your Brand
What makes up your personal brand?
Poetically? It’s YOU—your unique personality, interests, and skills. But realistically? It’s the words and images you communicate those through.
Everything from your Instagram profile description to your out-of-home ads, from your lifestyle photos to your logo, contributes to your overall image. The trick is making sure all these components present as a unified whole.
It helps to think of every marketing initiative you do as content, from something as short as a phrase (your team name) to a sentence or two (your tagline) to a long-form piece like your agent bio. And this is the content that helps you to form and nurture ongoing relationships with clients past, present, and (hopefully!) future.
Lifestyle Photography
Lifestyle photoshoots are one of the best ways to create personal brand assets to use in your marketing materials. Having great photos on hand year-round lets you take advantage of time-sensitive opportunities. The marketing team recommends shooting 2 to 3 times per year.
Lifestyle Photography Vendors
Compass-produced lifestyle photoshoots are one of the best ways to create personal brand assets to use in your marketing materials. Having great photos on hand year-round lets you take advantage of time-sensitive opportunities. The marketing team recommends shooting 2 to 3 times per year, which will allow your marketing images to change with the seasons.
Cost starts at $600
You can also explore our a wide range of other photography vendors on the Vendor Services Marketplace.
Copywriting / Messaging
The Marketing Team recognizes that you may not have the time and energy to write all of your own listing description, bios, and other marketing material. We also realize that sourcing a writer, negotiating fair rates, and determining quality can be just as challenging. To that end, we’ve assembled a national network of talented writers to assist you.
Asset Development
As a Compass agent, you have access to 3,000+ designs for your marketing materials. We recommend you curate a standardized asset suite to ensure all marketing efforts — whether online, print, or in media — are consistent. This suite should include both property collateral (brochures, flyers, postcards) and brand collateral (sellers guide, buyers guide, team stats brochures).
Decide whether you prefer white or black backgrounds, serif or sans serif type, or full-bleed imagery versus in-set imagery.
Agent Websites
Luxury Presence is our corporate partner for creating and managing real estate websites. LP manages the creation, design and management of agent and listing websites from start to finish. Allow 4-weeks for initial website development. The services include Agent and Property Websites, Premium Content and Video Production, SEO Management and Advertising and Lead Generation. Cost starts at $500.
Compass Academy Spotlight: Build & Market Your Brand & Listings
Building a personal brand is your key to success. Your brand is what clients relate to and why people choose to work with you. Having a recognizable and well-established brand helps grow your business and allows you to better market your listings. In this course, you’ll learn how to build an authentic personal brand that people love and recognize. We’ll also cover strategies for getting your listing on the market as fast as possible. Dive in to learn more about how these marketing strategies can help you grow your business.
Still have questions?
Reach out to our Agent Experience Team!